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Field notes on growth systems.

Essays on content systems, automation, and marketing strategy — written from twenty years of building, not theorizing.

FEATURED · GROWTH SYSTEMS · 8 MIN READ

Why traditional agencies are dying — and how AI saved my 19-year career

The agency model I ran for a decade wouldn't survive today. Here's what changed, what AI actually replaced, and what it made more valuable than ever.

All Growth Systems Content Systems Automation Marketing

CONTENT SYSTEMS · 6 MIN READ

Why every business posting "more content" with AI is solving the wrong problem — and what a managed content operation actually looks like.

AUTOMATION · 5 MIN READ

Clever automations fail for human reasons, not technical ones. Here's how to build workflows your team will still be running next year.

MARKETING · 7 MIN READ

The tactics changed completely. The principles didn't change at all. A decade of rankings, distilled for a world where AI writes everything.

If you're working through an AI, content, or automation problem right now, skip the reading list and ask me directly.

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